JetBlue has launched a promotion for purchasing TrueBlue points through their online portal, offering a 50% bonus on purchases of 5,000-30,000 points through 11 October 2012. With the promotion the points price in the range of 1.97-2.37 cents each. Given that TrueBlue points are valued around 1.05-1.55 cents each this isn’t a great way to beat the system, but it you’re looking to top off an account to redeem an award this is better than paying full price.
The company is also running an auction through CharityBuzz to support their corporate charities. Items up for bid range from throwing out the first pitch at a Red Sox game (minimum bid of $2,500) to flying the Jetblue simulator in Orlando (current bid: $275) to various vacation destination packages. There are even some distillery tours in England, Scotland and Ireland available (airfare excluded).