Loyalty programs like to talk about emotion and building relationships. But the driving factor behind all of that is data. Lots and lots of data.
Is there such a thing as a nice CRJ200 ride? And why might a new world’s longest flight be a bad idea?? Plus another top tier got harder to realize and LAX is moving its pickup zone outside the terminal loop.
A new neo takes flight and old routes reopen. Plus a fancy first class cabin and WOW might make a comeback after all.
It is an interesting time to be a 3rd party loyalty program operator. Air Canada is now trying to buy back Aeroplan and Aeromexico made a move, too. Plus, the TSA might be tracking you for no good reason, a 787 got lost at Narita and Delta is downgrading passengers when upgrading some aircraft.
New Suites seats from Emirates and Singapore Airlines are all the rage, but do they really matter? Revenue-based loyalty, a fond farewell and a new long-haul LCC are also part of this week’s news.
Loyalty isn’t just about hotels and airlines. Casinos run some of the largest and must lucrative programs out there. And, not surprisingly, there are people who like to play that game just like those who play the travel game.